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AI leads digital transformation and worries Brazilian companies.
Artificial intelligence has established itself as the main disruptive force for 2025, according to research by AmCham Brazil. While 671,300 companies recognize the transformative potential of AI, only 281,300 consider themselves prepared for this transition. This scenario reveals a critical gap between technological ambition and operational readiness.
During the 2nd Sucesu-RS Executive Seminar, held between November 14th and 17th in Bento Gonçalves, Alexandre Blauth, vice-president of Gartner, presented the 10 main technological trends that will redefine business in the next decade. His provocative statement was direct: “Are we going to ride this wave now, monitor it, or ignore it?”
Three pillars structure the technological transformation.
1. Imperatives and risks of AI
The first pillar focuses on AI agents, governance platforms, and security against disinformation. These elements form the defensive foundation that organizations need to build as they advance innovation.
2. New frontiers of computing
Post-quantum cryptography, invisible environmental intelligence, sustainable and hybrid computing are redefining technological infrastructure. These trends are forcing organizations to completely reconsider their operational processes.
3. Fusion between humans and machines
Spatial computing, multi-functional robots, and neurological enhancement mark the synergy between the physical and digital worlds. This convergence promises immersive experiences in retail, remote training, and customer service.
Democratization of AI accelerates mass adoption.
No-code and low-code tools are eliminating technical barriers. According to Gartner, by 2026, more than 80% of software vendors will integrate generative AI into their products. Simultaneously, 70% of new applications will be developed with simplified platforms, accelerating projects by up to 50% and reducing costs.
This democratization allows smaller companies to compete with large players, personalizing experiences and optimizing operational efficiency. Multimodal generative AI—capable of processing text, images, and audio simultaneously—further expands the possibilities for practical application.
Retail and customer service undergoing radical transformation.
By 2025, virtual reality will become commonplace in physical stores, redefining consumer interaction. Robots and self-checkout will become the standard. Customer service will migrate to hybrid models, combining intelligent automation with strategic human interaction.
Companies that implement AI-based solutions reap immediate benefits: process automation, more informed decision-making, and improved customer experience. The integration of algorithms across all operational layers—from production to customer service—defines the winners and losers in this new landscape.
The challenge of readiness
The gap between awareness and preparedness remains the biggest obstacle. Companies need to act now to avoid falling behind. The AI revolution won't wait: those who act today will be at the forefront of this transformative race that redefines not only how we do business, but how we live and interact with the world.
Photo by Markus Winkler on Unsplash
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