Trends and Future: What to expect from Brazil in 2026

Trends and Future: What to expect from Brazil in 2026

This article presents an analysis of trends and forecasts for Brazil in 2026, based on recent data, economic projections, and expert opinions. It is a future-oriented exercise, not a factual news report.

Moderate economic growth

According to Fiesp (Federation of Industries of the State of São Paulo), Brazil's GDP is expected to grow by 1.91p3 in 2026, following an increase of 2.41p3 in 2025. The World Bank projects a slightly more optimistic scenario, with growth of 2.21p3. The IMF and the OECD, on the other hand, expect 1.91p3 and 1.71p3, respectively. Unemployment is expected to remain around 5.61p3, one of the lowest rates among developing countries, which could sustain domestic consumption.

Boost from agribusiness and the extractive industry

Growth will be driven primarily by agribusiness and the extractive industry, sectors less sensitive to high interest rates. However, this progress may be limited by the high level of the Selic rate, new tariffs, and reduced global demand.

Consumption and structural reforms

Consumption should be driven by infrastructure investments and the effects of structural reforms made in recent years. Measures such as changes to personal income tax may also stimulate consumption, according to experts.

Artificial intelligence and automation

Artificial intelligence is no longer a trend but has become the foundation of the game. Companies that fail to adopt new technologies risk disappearing. AI will be used to predict what customers want to buy, optimize deliveries, prevent fraud, and improve customer service. Personalization will be the primary use of AI in retail, allowing small entrepreneurs to benefit as well.

New consumption habits

Brazilian consumers are more aware, connected, and demanding. They want to know where the product comes from, how it was made, if the brand is environmentally responsible, and if it has a clear stance on social issues. Companies that don't deliver real value or don't communicate authentically end up being left behind.

Tourism and travel

Tourism is expected to gain momentum, with destinations such as cities in six different states standing out. Travelers seek authentic experiences, such as exploring local markets, staying in accommodations that are part of the experience, and buying local skincare and beauty products. Family trips, including multiple generations, are also trending.

Challenges and opportunities

Those who know how to adapt will lead. Those who wait too long may be left out of the game. In the coming months, Brazilian companies will need to make important decisions. Understanding the new global landscape, investing in innovation, and connecting with today's consumer will be essential for consistent growth.

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