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Brazil is making progress in technological and sustainable innovation.
In recent days, Brazil has shown significant progress in innovation, especially in the areas of digital technology, sustainability, and social inclusion. The National Innovation Journey of Industry, promoted by the National Confederation of Industry (CNI) and Sebrae, highlights the country's potential to develop solutions that combine technology and environmental preservation, focusing on the green and digital transition of industry.
National Innovation Journey boosts regional ecosystems.
Since July 2025, the Journey has been traveling the country, promoting the decentralization of the debate on innovation and valuing regional specificities. In the Northeast, for example, projects in clean energy and circular economy stand out, while in the Amazon the bioeconomy is gaining strength with technologies inspired by local biodiversity. In the South and Southeast, digitalization and automation are advancing with the support of startups and research institutes.
The event has already brought together hundreds of entrepreneurs, researchers, and public managers, fostering cooperation between companies and research centers to apply technologies such as energy saving, the use of biomaterials, and waste reuse, strengthening Brazil's sustainable industry.
Brazil at Web Summit Lisbon 2025: Innovation with global reach.
Meanwhile, Brazil was present at Web Summit Lisbon 2025, one of the largest global technology conferences. Ten national ecosystems participated with 50 startups operating in sectors such as artificial intelligence, sustainability, Industry 4.0, health, mobility, and digital finance. The participation, organized by Sebrae and ApexBrasil, aims to integrate Brazil into global markets and attract international investment.
The president of Sebrae, Décio Lima, emphasized that this is a historic moment for the country, which is positioning itself as a reference in sustainable innovation and a globalized economy, with the support of entities such as Serpro, ApexBrasil, and Sebrae.
Brazilian agricultural sector highlights innovation in Hanover.
At Agritechnica Hannover 2025, the world's leading trade fair for agricultural machinery and auto parts, Brazil showcased its technological capabilities and innovation, with expectations of business deals that could reach US$1.5 million after the event. The sector, which employs approximately 392,000 people and generated R$270 billion in revenue in 2024, is betting on high-tech machinery and components to modernize agribusiness and enhance its international competitiveness.
Inclusion and assistive technology highlighted at Reatech 2025
In the social sphere, Brazil is strengthening inclusion policies with innovation in assistive technology, presented at Reatech 2025, the largest Latin American event in the sector. Equipment such as adapted wheelchairs and communication devices have expanded the autonomy and social participation of people with disabilities, aligning technology, care, and human rights.
Impacts and challenges
Despite the progress, Brazil still invests only 1.191 TPF3 of its GDP in research and development, half the world average, and ranks 52nd in the Global Innovation Index 2025. Consolidating these initiatives and strengthening leadership within companies are identified as challenges to keeping pace with the global rate of innovation.
Photo by Kvalifik on Unsplash
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