Web Summit 2025: Brazil leads with 340 startups.

Brazil strengthens its presence at Web Summit Lisbon 2025.

Brazil had a significant presence in Web Summit Lisbon 2025, one of the largest global technology and innovation events, which takes place between November 10th and 13th in Portugal. With a delegation composed of approximately 340 Brazilian startups and companies, The country is consolidating its position as a leader in the international innovation landscape, expanding its potential for business and investment.

Context of the Brazilian ecosystem

According to data from the Sebrae Startups Observatory, Brazil has surpassed the mark of 20,000 active innovative companies In August 2025, this represents a growth of over 30% compared to the previous year. This expansion reflects the widespread innovation across the country, particularly in the Southeast region, which concentrates approximately 35.8% of these companies. ApexBrasil, in partnership with Sebrae, has been fundamental in supporting the internationalization of these startups, using the Web Summit as a strategic platform.

Highlights and themes of the event

Web Summit 2025 brings together more than 3,000 exhibiting companies, 1,000 investors and almost 1,000 speakers, The event focuses on advancements in artificial intelligence (AI), sustainability, and energy transition. Giants like Nvidia, IBM, Microsoft, Meta, and Apple discuss the future of technology, while Brazilian startups present solutions in bioeconomy, health, education, sustainable agribusiness, tourism, and the creative economy.

According to Gil Azevedo, CEO of Unicorn Factory Lisbon, AI plays a central role, with virtually all startups incorporating this technology in some way. The Brazil-Portugal internationalization seminar highlighted that the global market for AI investments could reach US$$ 500 billion by 2026, putting pressure on startups for quality, governance, and socio-environmental impact.

Economic impacts and outlook

In the last three editions of Web Summit, Brazilian startups generated almost [amount missing]. 15 million euros In business. By 2025, the expectation is that this figure will grow, consolidating Brazil as a benchmark in Latin America. In addition to its massive presence, the country is investing in public policies and training programs, microcredit, and debt resolution to strengthen the ecosystem and increase the competitiveness of companies.

Decentralized innovation and diversity

Brazilian participation highlights the decentralization of innovation, with startups from all regions, especially the North and Northeast, gaining ground. The event also reinforces diversity, with a growing number of startups founded by women and female presence in prominent positions, reflecting a more inclusive and dynamic ecosystem.

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