Brazil leads innovation with 340 startups at Web Summit.

Brazil stands out at Web Summit Lisbon with 340 startups.

Brazil made its mark at the Web Summit 2025, held in Lisbon, with a significant delegation of 340 startups and innovative companies. The initiative is coordinated by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), in partnership with Sebrae and other entities, solidifying the country's position as a benchmark for innovation in Latin America.

Regional growth and distribution

Data from the Sebrae Startups Observatory indicates that the Brazilian ecosystem surpassed 20,000 active innovative companies in August 2025, a growth of 30% in just one year. The Northeast leads with 24.7% of startups, followed by the South (20.7%), Midwest (9.5%) and North (9.2%).

Focus on diversity and inclusion

ApexBrasil and Sebrae prioritize businesses led by entrepreneurs from the North, Northeast, and Federal District regions, as well as startups originating from favelas and urban communities, reinforcing their commitment to diversity and inclusion in the innovation sector.

Impact and perspectives

According to Jorge Viana, president of ApexBrasil, Brazil stands out for its scalable technological solutions that attract global investors. Maria Paula Velloso, manager of ApexBrasil, emphasizes that participation in the Web Summit is a transformative opportunity for startups at different stages, expanding the internationalization and growth potential of the sector.

Global and national context

While Brazil advances in innovation, the global macroeconomic scenario presents challenges, such as trade tensions between the US and China and tariff adjustments that impact Brazilian exports. In the financial market, the Ibovespa reached a historic record, reflecting investor optimism, despite specific risks in the fourth quarter.

Digital initiatives and sustainability

At COP30, the Ministry of Management and Innovation in Public Services launched the Rural Environmental Registry (CAR) as Brazil's first Digital Public Asset, highlighting the integration between technological innovation and sustainability, with a direct impact on the efficiency of the public sector and the economy.

Prospects for the future

The rapid growth of Brazilian startups, coupled with strategic digital initiatives and an expanding financial market, positions Brazil as an emerging player in the global business and innovation landscape, despite international economic challenges.

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