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Brazilian delegation takes 370 startups to Web Summit Lisbon.
Brazil is consolidating its position as a leading player in the international innovation and technology landscape. This week, more than 370 startups and innovative companies from all regions of the country are present at Web Summit Lisbon 2025, one of the largest global technology events, taking place between November 10th and 13th in the Portuguese capital, with an expected audience of over 70,000 people.
The Brazilian delegation is coordinated by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), in partnership with the Brazilian Micro and Small Business Support Service (Sebrae). The Brazil Pavilion was officially inaugurated on Tuesday, November 11th, by presidents Jorge Viana (ApexBrasil) and Décio Lima (Sebrae).
The massive participation of Brazilian startups in the event reinforces the country's commitment to valuing national talent and expanding opportunities for international growth. During the event, ApexPod em Movimento, a traveling version of the Agency's official podcast, will be broadcast, featuring conversations with entrepreneurs, experts, and investors. The videocast, recorded between November 11th and 13th, will highlight Brazil as a protagonist in innovation, exploring topics such as technological advancement in different regions, with a special focus on the Northeast, and Portugal's role as a gateway to the European market.
The first national 100% satellite will be launched by the end of November.
Brazil takes a historic step in space technology. The Federal University of Santa Catarina (UFSC) has developed the first satellite with entirely national technology, which will be launched by the Brazilian Air Force by the end of November. The launch is scheduled for November 22nd, from the Alcântara base in Maranhão.
The project, developed over five years, represents a significant achievement for Brazilian engineering. The satellites produced by UFSC weigh between 1 and 2 kg, while traditional satellites weigh approximately half a ton. In total, five satellites and three experiments will be launched on the same rocket.
The mission is the result of a partnership with the Brazilian Space Agency and a private company from South Korea, ensuring that the launch is carried out at no cost to the university. The equipment will be used to collect environmental data and monitor the climate. Researchers will have remote access to the Natal ground station, allowing for communication, processing, and tracking of the satellite in real time.
Brazil launches CAR as the first digital public asset for climate.
At COP30, the Ministry of Public Management and Innovation (MGI) presented an innovative initiative: the Rural Environmental Registry (CAR) as Brazil's first Digital Public Good. This action is part of the Solutions Acceleration Plan (PAS) for Digital Public Infrastructures and Digital Public Goods for the climate, a global initiative led by Brazil in partnership with Norway, India, Co-Develop, and DPGA.
The plan proposes the sharing of public technologies between countries, encouraging each government to make its digital solutions of collective interest available in an open format. The goal is to foster an international ecosystem of collaborative public innovation, aligning digital transformation with sustainability and social justice.
According to MGI, when well-planned, these projects reduce costs, increase efficiency, and improve people's quality of life. The initiative reinforces Brazil's position in integrating technological innovation, transparency, and direct impact on citizens' lives.
Brazilian energy storage market attracts global investments.
With the rapid expansion of solar energy and advances in battery technologies, Brazil is establishing itself as one of the world's most promising markets for solutions that combine energy generation and autonomy. The global company Atmoce, specializing in solar technology and storage, is starting its operations in the country, betting on the potential of the Brazilian market.
Experts indicate that the next frontier of market expansion will be driven by storage systems, both in new projects and in retrofits of already installed systems. Brazil has the potential to become one of the global leaders in the adoption of storage systems, just as it did with photovoltaic solar energy.
In addition to large-scale BESS (Battery Energy Storage Systems) projects, there is enormous potential in distributed generation. Atmoce positions itself by offering cutting-edge technology with enhanced security, application flexibility, and close technical support, differentiating itself through reliability and extended warranties.
Why does this matter?
This week's news reveals a Brazil in accelerated motion in digital and technological transformation. The massive presence of startups at the Web Summit Lisbon demonstrates the maturity of the Brazilian innovation ecosystem. The launch of the first national satellite, 100%, symbolizes technological autonomy and the capacity for excellent research. The CAR initiative as a digital public good shows how the country integrates sustainability and innovation. And the growth of the energy storage market reflects the ongoing energy transition.
These movements are not isolated. Together, they indicate that Brazil is building a more diversified economy, less dependent on traditional commodities and more focused on high value-added technological solutions. For companies, investors, and professionals, the message is clear: there are real opportunities in innovation, clean energy, and digital transformation in the country.
Photo by Letícia Fracalossi on Unsplash
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