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Brazil boosts startups at the largest global technology event.
Between November 10th and 13th, Brazil was present at Web Summit Lisbon 2025, one of the world's largest events in the technology and innovation sector, bringing a delegation of more than 370 Brazilian startups and companies. Participation was supported by ApexBrasil and of Sebrae, who coordinated the presence of representatives from all regions of the country.
The president of ApexBrasil, Jorge Viana, highlighted that Brazilian innovation has been gaining international recognition, especially in Latin America, with scalable technological solutions that attract global investment. During the event, a video was recorded. ApexPod on the Go, a videocast that features conversations with entrepreneurs, experts, and investors, increasing the visibility of the Brazilian ecosystem.
Impacts and opportunities generated
Brazil's significant presence highlights the growth of the startup sector, which has contributed to business generation and the international expansion of national companies. The event serves as a showcase for Brazilian talent and reinforces the country's commitment to strengthening its position in the global digital economy.
Furthermore, initiatives such as Solutions Acceleration Plan (SAP), The initiatives recently presented at COP30 by the Ministry of Management and Innovation in Services (MGI) reinforce Brazil's role in promoting public innovation, sustainability, and social justice. The launch of the Rural Environmental Registry (CAR) as the country's first Digital Public Asset demonstrates how technology and sustainability go hand in hand in developing government solutions with a direct impact on citizens' lives.
Strategic sectors in focus
In the field of energy storage, the arrival of the global company Atmoce in Brazil highlights the importance of combining solar energy with advanced battery technologies to ensure energy security and autonomy. The Brazilian market, already competitive and with an electricity grid in transition, is seen as promising for innovative solutions that favor distributed generation and sustainability.
Perspectives for the Brazilian ecosystem
Brazil's strong presence at the Web Summit and in public initiatives demonstrates the country's maturity and potential to establish itself as an innovation hub in Latin America. The collaboration between startups, government, and investors is crucial for expanding the reach of Brazilian solutions in the international market, creating jobs and fostering sustainable technological development.
Photo by Per Lööv on Unsplash
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