Brazil at the forefront of global innovation.

Brazil plays a leading role on the international technology and business scene.

Brazil is prominent in key global debates on technology, innovation, and business. In recent days, events and announcements have reinforced the country's leading role in strategic areas such as startups, clean energy, digital transformation, and tax reform.

Web Summit Lisbon: 370 Brazilian startups in action

Between November 10th and 13th, Lisbon hosted the Web Summit, one of the world's largest technology events. Brazil sent a record delegation: more than 370 startups and innovative companies from all regions of the country. The initiative, coordinated by ApexBrasil and Sebrae, aims to boost the internationalization of these companies and expand their connections with global investors and partners.

The Brazil Pavilion was officially opened on Tuesday (11), with the presence of the presidents of ApexBrasil, Jorge Viana, and Sebrae, Décio Lima. The event expects to attract more than 70,000 people and promotes ApexPod in Motion, a videocast recorded directly from the pavilion, with conversations about innovation, international expansion and the role of the Northeast in the national ecosystem.

Brazil's first digital public asset is launched at COP30.

At COP30, the Ministry of Management and Innovation (MGI) launched the CAR (Rural Environmental Registry) as Brazil's first Digital Public Asset. This initiative is part of the Acceleration Plan for Digital Public Infrastructure Solutions, developed in partnership with Norway, India, Co-Develop, and DPGA.

The plan proposes the sharing of public technologies between countries, encouraging governments to make digital solutions of collective interest available in an open format. According to the Minister of Management, digital transformation has ceased to be merely a technical issue and has become central to governance and global development, focusing on democratizing benefits and mitigating risks.

Companies are not yet ready for tax reform.

A survey by V360, a technology company specializing in payment automation and invoice management, shows that most Brazilian companies have not yet adapted to the new tax reform. The study surveyed 355 companies from the retail, industrial, construction, agribusiness, and technology sectors.

According to the report, 671,300 companies do not use specific tools for automatic validation of tax documents, which increases the risk of delays and inconsistencies. The first phase of the transition comes into effect on January 1st, and companies that do not adapt may face billing blocks and difficulties paying suppliers.

Brazil consolidates its position as a leader in solar energy and storage.

With over 60 GW installed, including 43 GW in distributed generation, Brazil is consolidating itself as one of the world's most promising markets for solar energy and storage solutions. Atmoce, a global solar and storage technology company, is starting its operations in the country, focusing on security and flexibility solutions for photovoltaic systems.

Furthermore, Brazil will host the world's largest solar energy event, for the first time outside of China. The event reinforces the country's role as a global leader in the energy transition.

Talent development and technology training

The Institute of Technology and Leadership (Inteli) celebrated the graduation of its first class in 2025, marking a historic moment for the training of technology and leadership professionals in Brazil. The initiative aims to train the "architects of Brazilian innovation," preparing leaders for the challenges of the future.

Free training for digital marketing professionals.

Comscore, a leading company in digital audience measurement, is offering free training for digital marketing and media professionals. The event will take place next Wednesday (November 12th) and aims to update professionals on the main trends and tools in the sector.

Photo by Annie Spratt on Unsplash