Brazil is making progress in digital innovation and regulation.

Brazil reinforces its position as a hub for technological innovation at international events and advances in digital regulation, with changes that directly affect companies and users.

Web Summit 2025: Brazil highlights startups

With over 300 participating startups, Brazil established a strategic presence at Web Summit 2025 in Lisbon. The event brought together more than 70,000 people from 153 countries, solidifying the country's position as a leader in technology and entrepreneurship. According to Eduardo Migliorelli, CEO of Atlantic Hub, the goal is to demonstrate that Brazil can compete on equal footing with major global technology centers.

Companies like Ultracom and Instituto Priority are already reaping practical results, with structured international operations and local adaptation facilitated by the Brazilian mission. The focus is on connecting startups, attracting investments, and consolidating international partnerships.

Digital rules: new minimum age for AI use

In 2026, Brazil will implement new rules for the use of social media and artificial intelligence. Messaging apps will be recommended for users aged 12 and older, social media for those aged 16 and older, and AI chatbots for those aged 14 and older. This measure, foreseen in the Digital ECA (Statute of Children and Adolescents), requires app stores and digital providers to verify users' ages, directly impacting companies like Apple, Google, Meta, and TikTok.

Furthermore, the requirement extends to any digital service, including e-commerce stores, adult content websites, and betting sites, broadening the responsibility of providers to protect children and adolescents.

Agricultural innovation and sustainability

In the agricultural sector, Brazil also stands out. Nine Brazilian companies are participating in Agritechnica 2025, the largest agricultural technology fair in Europe, in Hannover. Solutions such as the SaveFarm® system, which uses AI for selective spraying, are already being adopted by more than 200 farms in Latin America, reducing herbicide use by up to 95%.

On the environmental agenda, the Minister of Science, Technology and Innovation, Luciana Santos, emphasizes that innovation and technology are essential for decarbonization, bioeconomy and sustainability, especially in the Amazon.

Impacts and challenges

• Strengthening the ecosystem of Brazilian startups abroad;
• New requirements for digital platforms and service providers;
• Advances in sustainable agricultural technologies;
• Pressure for automation and specialized consulting services for companies to adapt to tax reform.

Photo by NASA on Unsplash