Business, technology, and startups are booming.

Brazil leads recovery in business and technology.

Last week, the business, technology, and startup scene in Brazil gained international attention. The Ibovespa index registered its 14th consecutive rise, surpassing 155,000 points, driven by shares of oil companies, mining companies, and banks. The accumulated appreciation in 2025 already exceeds 29%, the highest since 2019, according to data from B3 and Reuters.

Impact of tariffs and the Sovereign Brazil Plan

With the publication of Ordinance 21 by the Ministries of Finance and Development, Industry, Trade and Services (MDIC), the Sovereign Brazil Plan was expanded. Now, companies that have 1% of their export revenue to the US impacted by tariffs can access emergency financing lines — previously, the limit was 5%. The objective is to protect the productive sector against the new trade barriers imposed by the United States.

Vice President and Minister of Industry, Foreign Trade and Services (MDIC), Geraldo Alckmin, stated that the government seeks to balance negotiations with support for the productive sector. Negotiations continue, with the Minister of Foreign Affairs, Mauro Vieira, and the US Secretary of State, Marco Rubio, meeting in Niagara to discuss the progress of bilateral talks.

Startups and technology: stocks on the rise.

Brazilian startups also stood out. A survey by Elos Ayta shows that 14 stocks in the Ibovespa and Small Caps index doubled in value by 2025. Cogna (COGN3) stands out, with an increase of 240,16%, followed by Movida (MOVI3) and Moura Dubeux (MDNE3), both above 190%. The educational services and vehicle rental sectors are leading the movement.

Technology companies like Apple, Amazon, and Nvidia have reported positive results, boosting market optimism. Nvidia is expected to release new updates soon, which could further impact the sector.

Impacts and perspectives

• Ibovespa appreciation: +29.08% in 2025
• 14 stocks doubled in value by 2025.
• Expanded Sovereign Brazil Plan: Access for companies with 1% impact.
• Brazil-US meeting on tariffs: negotiations ongoing.
• Expectations are high for a Selic rate cut in January if the IPCA (inflation index) comes in below expectations.

These movements reflect a solid recovery in the productive sector and in technology investments, with direct impacts on job creation and business confidence. The external scenario, with the resumption of economic data in the US after the end of the shutdown, also contributes to market stability.

Photo by Charles Forerunner on Unsplash