Cybersecurity and AI dominate technology in

Current Panorama of Business, Technology and Startups in Brazil

Over the past three days, the technology and innovation sector in Brazil has undergone significant developments, notably the growing priority given to cybersecurity in companies and the consolidation of artificial intelligence (AI) as a strategic element in the financial and corporate markets.

Cybersecurity: Top Priority

According to the IT Trends Snapshot 2025 report released on November 13th, 801,300 Brazilian companies place digital security as their main technological focus for 2026. The concern with protecting data and digital systems surpasses even artificial intelligence, which appears in third place with 421,300 priorities. The report also points out that only 351,300 companies involve security teams in the development of new products, indicating a challenge in applying the concept of "security by design" and exposing organizations to increasing risks in an increasingly digitalized environment.

The study highlights that, despite technical advancements such as the use of active firewalls by 87% of companies and multifactor authentication in 52%, there is a significant gap between technology and process integration. Furthermore, 59% of companies still do not translate cybersecurity risks to senior management, hindering informed strategic decisions. However, there is a positive trend: more than 60% of companies recognize cybersecurity as a competitive advantage, transforming risk management into a pillar of trust and sustainability for their businesses.

Artificial Intelligence Revolutionizes Credit and the Market

While not the number one priority, artificial intelligence is advancing steadily, especially in the credit sector. According to the National Association of Credit Bureaus (ANBC), AI is already a fundamental part of instant credit score updates, real-time fraud detection, and automation of statistical models. Companies in the sector reported that more than 70% of new models developed in 2023 incorporated machine learning and deep learning techniques, increasing processing speed by 20 times and improving the security of decisions.

The CEO of ANBC, Elias Sfeir, emphasizes that AI has the potential to enhance human and institutional capabilities, provided it is applied ethically, transparently, and responsibly. The technology has generated reduced operational costs, greater precision in analyses, and an improved consumer experience, in addition to expanding access to credit in a responsible manner.

Innovations and Partnerships in Digital Transformation

In the field of startups and technology, Brazilian companies like Nexxt Cloud stand out by participating in global events such as AWS re:Invent 2025, aiming to bring practical innovation in cloud computing to Brazil, directly impacting the consumer experience and the automation of digital processes.

Furthermore, Globant, a Riot Games partner, supports important technological initiatives that drive digital transformation in sectors such as video games and entertainment.

Impacts and Challenges

The scenario reveals that, despite the opportunities presented by AI and digital transformation, companies face challenges related to a shortage of skilled labor, budget constraints, and the need for greater integration between technology and business strategies. Cybersecurity, in particular, demands strategic investments to contain increasingly sophisticated threats.

By 2026, the combination of operational efficiency, automation, security, and artificial intelligence is expected to set the pace for innovation in the Brazilian technology sector, with direct impacts on the competitiveness of companies and the consumer experience.

Photo by Marvin Meyer on Unsplash