Brazilian startups gain prominence at events.

Brazilian startups expand their presence at international events.

Over the past 72 hours, the Brazilian startup and technology ecosystem has seen significant developments, reflecting the growing internationalization of companies in the sector and the accelerated adoption of technologies such as artificial intelligence (AI) in the financial market.

International missions and the Web Summit Lisbon

The program SP Global Tech, The initiative of the São Paulo State Secretariat of Science, Technology and Innovation, in partnership with Invest, SP, is on its second international mission, taking ten startups from São Paulo to... Web Summit Lisbon (November 10-13, 2025). The event is one of the largest global technology gatherings, with over 70,000 participants and around 1,000 speakers, including leaders in AI, fintech, digital marketing, sustainability, and venture capital. This participation offers direct networking with investors, CEOs, and researchers from around the world, expanding growth opportunities for Brazilian startups[1].

Connection to the American IT market

In parallel, the Dynadok, a Brazilian technology startup, was present at Mission 4CIO 2025, an event that connects Brazilian companies and startups to the American market, held between November 12 and 16 in Porto de Galinhas (PE). With the presence of more than 70 major foreign companies, such as Sumitomo Chemical America and Scotiabank USA, Dynadok presents innovative solutions for CIOs of these companies and plans international expansion for 2026[1].

AI is transforming the credit market in Brazil.

In the technological sphere, artificial intelligence is already a consolidated reality in the Brazilian financial sector and is revolutionizing credit analysis and granting. According to the National Association of Credit Benefit Service Companies (ANBC), AI has increased efficiency, reduced operational costs by up to 66% and significantly improved the consumer experience. Automation with machine learning and deep learning has accelerated data processing by up to 20 times, allowing for faster and safer decisions. The technology is also essential in fraud detection and instant updating of credit scores[3].

Challenges in the digital security of Brazilian companies

Despite the progress, a recent report from Cyber Economy Brasil reveals that only 35% of Brazilian companies involve digital security teams in the development of new products, indicating weaknesses in the adoption of security practices from the conception of services. The lack of integration between technology and strategy increases reputational and financial risks, although more than 60% of companies recognize cybersecurity as a competitive differentiator[4].

Valuing technology professionals

Brazil leads in Latin America in compensation for technology professionals, especially engineers and data scientists, who receive an average of US$$ 67 thousand per year, according to a Deel report. This appreciation follows the demand for AI specialists and flexible work models, reflecting the strategic importance of the sector in the country[5].

Impacts and perspectives

These trends indicate a scenario of growth and internationalization for Brazilian startups, aligned with accelerated technological adoption, especially in AI, finance, and digital security. However, challenges such as integrating security from product development and strengthening the organizational culture in cybersecurity still need to be overcome to ensure sustainability and global competitiveness.

Photo by Annie Spratt on Unsplash