Brazil boosts startups at Web Summit Lisbon 2025
Brazil had a significant presence at Web Summit Lisbon 2025, one of the largest global technology and innovation events, with more than 370 startups and innovative companies from all regions of the country. The participation was coordinated by ApexBrasil in partnership with Sebrae, with the aim of supporting the internationalization of these companies and expanding their global reach. The Brazilian Pavilion was officially inaugurated on November 11th, with the presence of authorities such as the presidents of ApexBrasil and Sebrae, as well as diplomatic representatives and representatives from the technology sector. The expectation is that the event will strengthen the Brazilian innovation ecosystem and attract international investment[1].
Brazil will host the world's largest solar energy event for the first time outside of China.
In a milestone for the renewable energy sector, Brazil will host the world's largest solar energy event, for the first time outside of China, scheduled for November 12, 2025. This event reinforces the country's leading role in the energy transition and the adoption of clean technologies, as well as boosting investments and strategic partnerships for the sustainable development of the Brazilian energy matrix[2].
Rural Environmental Registry becomes Brazil's first Digital Public Asset
At COP30, held on November 11, the Ministry of Management and Innovation in Public Services (MGI) launched the Rural Environmental Registry (CAR) as the first Brazilian Digital Public Good. The CAR was internationally recognized by the Digital Public Goods Alliance (DPGA) as the Rural Environmental Registry (RER), highlighting its importance as an open digital solution that combines transparency, traceability, and sustainability. The initiative reinforces Brazil's commitment to technological innovation combined with social justice and effective climate action[3].
Advances in the modernization of the State and digital transformation
At the XXX International Congress of CLAD, in Asunción, Paraguay, Brazil presented its progress in modernizing the State, focusing on digital transformation and public innovation. The Extraordinary Secretary for State Transformation, Francisco Gaetani, highlighted the MGI agenda structured around three axes: People Management, Digital Transformation, and Public Organizations. He stressed that the transformation of the State is a collective and essential task to strengthen democracy and the delivery of efficient public services[4].
Brazilian agricultural machinery industry showcases innovation at Agritechnica Hannover 2025
Between November 9 and 15, Brazil participated in Agritechnica Hannover 2025, one of the largest international agricultural technology fairs, with two pavilions organized by ApexBrasil in partnership with Abimaq and Sindipeças. The event highlighted the competitiveness and innovation of the national industry in agricultural machinery, equipment and auto parts. Business expectations total US$ 7 million, with approximately 812 business contacts expected, reinforcing the Brazilian presence in the European and global market[5].
Photo by Luca Bravo on Unsplash
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