Brazil leads global innovation wave in Lisbon.

Brazil stands out at Web Summit Lisbon 2025

Brazil is at the center of attention at Web Summit Lisbon 2025, one of the world's largest technology and innovation events. Between November 10th and 13th, more than 70,000 people and around 2,500 startups from 118 countries will gather in the Portuguese capital to discuss trends, close deals, and present new technological solutions.

Robust Brazilian delegation

The Brazilian delegation is one of the largest at the event, with more than 300 startups and innovative companies, according to data from ApexBrasil, Sebrae, and Embratur. The country surpassed the mark of 20,000 active innovative companies in 2025, a growth of more than 301% compared to the previous year, according to the Sebrae Startups Observatory.

Among the startups present, regional diversity stands out: companies from the North, Northeast, Southeast, and Midwest are represented, showing that Brazilian innovation is becoming increasingly decentralized. Mossoró (RN), Ceará, Mato Grosso do Sul, and Rio de Janeiro are examples of regions that have boosted the national ecosystem.

Economic impact and internationalization

Brazilian participation in the Web Summit Lisbon has generated a direct impact on the economy. In 2024, the Brazilian delegation closed deals totaling more than 15 million euros. This year, the focus is on the internationalization of technological solutions, especially in the areas of tourism, sustainability, and artificial intelligence.

Embratur brought eight tourism sector startups, supported by EmbraturLAB, to present solutions based on AI and Big Data. The goal is to modernize Brazilian tourism and attract global investment. Meanwhile, the “Destino Futuro” program, a partnership between Embratur, Sudene, and Porto Digital, connects startups and companies to develop and test new technologies.

AI and innovation: the protagonists of the event.

Artificial intelligence continues to dominate discussions and presentations. Brazilian and international startups are betting on scalable solutions, focusing on automation, customer service, cybersecurity, and healthcare. The global venture capital market is also booming, with record investments in AI and new mega-rounds in technology companies.

Recent examples include Harvey (USA), which raised $150 million for legal AI, and Synthesia (UK), which raised $200 million to expand its video generation platform. In Brazil, companies like Bee Delivery and Love Technology have stood out in awards and investment rounds.

Consolidation and M&A: new directions

The mergers and acquisitions scene is also booming. Large companies are buying startups to accelerate their product roadmaps and access new markets. For investors, these transactions represent quick exits and a reallocation of capital to new opportunities.

Photo by Mario Gogh on Unsplash