Brazil stands out with 370 startups at Web Summit.

Brazil leads participation and innovation at Web Summit Lisbon 2025.

Brazil made a significant presence at Web Summit Lisbon 2025, one of the largest global technology and innovation events, with a delegation of over 370 startups and innovative companies from all regions of the country. The event, which takes place between November 10th and 13th in the Portuguese capital, brings together an estimated audience of over 70,000 people, positioning Brazil as a leading player in the international innovation landscape.

Boost for Brazilian startups

Brazilian participation is coordinated by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), in partnership with the Brazilian Micro and Small Business Support Service (Sebrae). Brazilian startups present scalable technological solutions with the potential for international expansion, highlighting diverse sectors and showcasing Brazil as a benchmark for innovation in Latin America.

The president of ApexBrasil, Jorge Viana, emphasizes that the country is conquering the world with its innovative solutions and that the event is a fundamental showcase for expanding business and investments abroad.

ApexPod in Motion: Connecting the Global Ecosystem

During the Web Summit, the ApexPod on the Go — a traveling version of the official ApexBrasil podcast — is recorded directly from the Brazil Pavilion between November 11th and 13th. The videocast features conversations with entrepreneurs, experts, and investors who are driving Brazilian innovation, expanding the country's reach at the event and highlighting relevant topics such as regional technological advancement and Portugal's strategic role as a gateway to the European market.

Global trends and investments in technology

Beyond Brazil, the global technology and business landscape shows significant developments. Google announced its largest investment plan in Germany, with an investment of 5.5 billion euros until 2029, aiming to strengthen the digital economy and artificial intelligence in the country. Simultaneously, Nvidia is investing US$2 billion to expand its presence in India, focused on supporting AI startups.

These movements reflect the growing importance of artificial intelligence and technological innovation as drivers of economic transformation and job creation, in line with the trends highlighted for 2025, when it is expected that up to 42% of tasks will be automated globally, according to the World Economic Forum.

Impacts on the Brazilian market

Brazil, a leader in technology salaries in Latin America, with an annual average of R$358,000 for professionals in the field, reinforces its strategic role in the regional technology market. Investments and international visibility provided by the Web Summit contribute to expanding business opportunities, attracting investment, and strengthening the local innovation ecosystem.

Experts suggest that small and medium-sized enterprises should adopt innovative technologies and sustainable practices to prepare for the future, balancing innovation with social and environmental purpose.

Photo by Austin Distel on Unsplash