Brazilian startups, agritech, and digital technology companies are making their mark at international events.
While the world debates the direction of technology and sustainability, Brazil is not only participating—it's leading. In recent days, three strategic moves have placed the country in a prominent position on the global business and innovation stage, signaling a profound transformation in how Brazil exports knowledge, solutions, and a vision for the future.
370 Brazilian startups conquer Lisbon.
The Web Summit Lisbon 2025, one of the world's largest technology events, is hosting an impressive Brazilian delegation this week: more than 370 startups and innovative companies from all regions of the country. The event, which takes place from November 10th to 13th with an expected 70,000 visitors, gained special prominence with the inauguration of the Brazil Pavilion this Tuesday (November 11th), presided over by leaders from ApexBrasil and Sebrae.
The number is significant not only for its quantity, but also for its geographic diversity. Startups from all over Brazil will present scalable solutions with real potential for international expansion. This coordination between ApexBrasil and Sebrae represents a clear strategy: to prevent Brazilian innovation from remaining confined to the domestic market.
The presence in Lisbon is not merely symbolic. Events of this magnitude serve as showcases where investors, strategic partners, and potential clients identify the next unicorns. For Brazilian startups, it means access to European venture capital networks and internationalization opportunities that would otherwise take years to achieve.
Brazilian agritech at Europe's largest agricultural fair.
Simultaneously, while software startups conquer Lisbon, Brazil also dominates Hannover. Agritechnica 2025, the largest agricultural technology fair in Europe, hosts nine Brazilian companies showcasing cutting-edge machinery and implements: planters, intelligent harvesters, sprayers with selective systems, and state-of-the-art harvesting platforms.
The event, which runs until November 15 and expects 430,000 visitors from 130 countries, reinforces a narrative that Brazil knows well: we are a global leader in agribusiness. But there's an important nuance here. Participation is organized by the Brazil Machinery Solutions (BMS) program, a partnership between ABIMAQ and ApexBrasil—meaning it's not just about exporting commodities, but also agricultural technology and intelligence.
Companies like Stara, Colombo, and Vence Tudo are presenting the world with solutions that combine precision, sustainability, and productivity. This matters because it repositions Brazil not as a supplier of raw materials, but as a manufacturer of high-technology capital goods.
CAR: When public technology becomes a global benchmark.
Perhaps the most subtle, yet potentially most transformative, move took place at COP30 in Belém. The Ministry of Management and Innovation (MGI) launched the Rural Environmental Registry (CAR) as a Brazilian Digital Public Good—and more: as the first Brazilian digital public good to be internationally recognized by the Digital Public Goods Alliance (DPGA), a global network that catalogs open digital solutions with an impact on the Sustainable Development Goals.
CAR is a digital public infrastructure that combines transparency, traceability, and sustainability. Its international recognition means that other countries can reuse, adapt, and expand the solution. It is Brazilian technology generating planetary impact.
Minister Esther Dweck summed up the commitment well: "Technology must go hand in hand with sustainability and a commitment to social justice." This is not empty rhetoric. It is a strategic positioning in a world where climate action and digital innovation go hand in hand.
What changes for Brazil?
These three simultaneous movements are no coincidence. They reveal a state strategy: to position Brazil as an exporter of solutions, not just products. Startups in Lisbon are seeking capital and partners. Agritech in Hanover is seeking clients and technological legitimacy. CAR in Belém is seeking influence in building global standards for digital sustainability.
The practical impact? Attracting foreign investment, creating skilled jobs, strengthening the Brazil brand abroad and, fundamentally, transforming the narrative: from a country that sells commodities to a country that innovates and exports intelligence.
There is risk, of course. Promises of innovation need to translate into real results. Not every startup in Lisbon will be able to raise capital. Not every agricultural machine in Hanover will close a contract. But the movement has already begun, and the timing—at a time when the world is seeking technological and sustainable alternatives—favors those who have ready-made solutions.
Brazil is showing that it has what it takes.
Photo by Austin Distel on Unsplash
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