Trends and Disruption: What to Expect by 2025

Trends and Disruption: What to Expect by 2025

The last few weeks have reinforced the accelerated pace of technological and business transformation. According to experts and recent research, five major trends are expected to shape the landscape until 2025, with direct impacts on companies, consumers, and society.

Artificial Intelligence: Acceleration and democratized access

Artificial intelligence (AI) continues to lead the innovation agenda. Gartner data indicates that by 2026, more than 801,300 software vendors will integrate generative AI into their products. Furthermore, 701,300 new applications are expected to be developed using no-code or low-code tools, making the technology accessible to companies of all sizes.

According to research by Amcham, 671,300 companies believe that AI will have the greatest disruptive potential in 2025, but only 281,300 consider themselves ready for this transformation.

Augmented and Virtual Reality: Immersive Experiences

Augmented Reality (AR) and Virtual Reality (VR) are revolutionizing customer service and corporate training. Physical stores are expected to incorporate immersive experiences, while self-checkout models and automated customer service robots are becoming more common.

Automation and Robotics: From the factory floor to everyday life.

Advanced robots are already integrated into sectors such as industry, services, and healthcare. Robot-assisted surgery, autonomous cars, and smart home robots are examples of applications that are expected to become widespread by 2025.

Cybersecurity: Protection against advanced threats

With increasing digitalization, cybersecurity is gaining prominence. Post-quantum cryptography and AI systems for threat detection are emerging trends. Passwordless authentication, based on biometrics and multifactor authentication, is expected to gradually replace traditional passwords.

New Business Models: Complete Platforms and Experiences

The market is moving towards disruptive business models, with platforms that offer complete consumer experiences. The migration to integrated solutions promises to redefine value delivery, with speed and innovative formats.

Impacts and challenges

• Companies that fail to adopt AI and automation risk losing competitiveness.
• Transformation requires investment in training and cultural adaptation.
• Consumers will have access to more personalized services, but will also face privacy and security challenges.