Global trends in 2025: what's coming next?

Global trends in 2025: what's coming next?

This article presents a forward-looking analysis based on recent news and trends observed in 2025. It is a prediction of the future, not a factual report.

Artificial intelligence: from marketing to finance

Artificial intelligence (AI) continues to dominate the global landscape, with 681% of professionals optimistic about its impact on marketing and sales, according to Kantar Marketing Trends 2025. In the financial sector, approximately 801% of large Asian institutions plan to increase investments in AI by 2026, driving automation, risk analysis, and portfolio management.

Furthermore, the creative economy is expected to grow from US$250 billion to US$480 billion by 2027, according to estimates by Goldman Sachs. Nano and micro-influencers are gaining ground, offering a greater connection with the public.

Energy transition and climate

At COP30, held in Belém, Brazil and its allies are proposing a new global carbon market with sustainable targets and standardized rules. Canada and Italy are leading initiatives to accelerate the energy transition, including quadrupling the use of sustainable fuels by 2035.

The UN's Yearbook of Global Climate Action 2025 highlights that climate action from cities, businesses, and civil society is essential to implementing the Paris Agreement and transforming production systems.

Geopolitics and trade

China is expanding its global influence, strengthening partnerships with Brazil and the European Union, especially in technology and trade in metals and chips. The country is investing in open AI models and digital infrastructure, challenging US dominance.

The United States ends a 40-day shutdown, but tensions with Venezuela are rising, reflecting geopolitical shifts in Latin America. Former President Trump promises economic aid and seeks to expand his influence in the region.

Impacts and opportunities

• AI and automation are set to transform sectors such as finance, marketing, and healthcare.
• Energy transition and new carbon markets could accelerate global decarbonization.
• Geopolitics and international trade will be marked by new alliances and technological disputes.

Photo by BoliviaInteligente on Unsplash