Stock market up, dollar strengthens, and startups make the day a success.

Financial markets remain high amid global scenario

The Ibovespa closed with a slight drop of -0.07%, at 157,633 points, maintaining a general upward trend in the medium and short term, after a historic sequence of 14 consecutive gains that propelled the index to surpass 155,000 points at the beginning of the week. By 2025, the Ibovespa's appreciation already exceeds 29%, reflecting investor optimism in the face of advances in key sectors such as oil, mining, and banking.

The commercial dollar, in turn, showed a moderate increase, closing at R$ 5.2975, in reaction to external factors and the still volatile domestic political environment, with tariff negotiations between Brazil and the United States gaining prominence.

Brazil-US dialogue and its impact on tariffs.

The recent meeting between Brazilian Foreign Minister Mauro Vieira and US Secretary of State Marco Rubio in Niagara Falls, during the G7 summit, focused on attempting to reverse the high tariffs imposed by Washington on Brazil, which reached 40%. This negotiation has the potential to alter the international trade landscape, bringing relief to Brazilian export sectors affected by these barriers.

Retail sector and economic indicators

The Monthly Trade Survey (PMC) released by IBGE showed a 21% growth in retail sales in September compared to the previous year, with significant regional variations — Tocantins led with a 3.21% increase, while states like Maranhão and Roraima showed a decline. These data are closely monitored by the market, as they indicate the pace of economic activity and influence expectations regarding monetary policy, especially the possibility of cuts to the Selic rate as early as January 2026.

Startups and innovation: emphasis on restructuring and growth.

In 2025, the market for startups and innovative companies in Brazil has seen significant growth, with success stories driving the equity market. For example, Cogna (COGN3), a company in the education sector, stood out with a valuation increase of 240%, resulting from financial restructuring and a recovery in results. Movida and Moura Dubeux also showed substantial gains, reflecting the strength of startups and innovative companies in the current economic landscape.

Government expands support for businesses through the Sovereign Brazil Plan.

The federal government announced the expansion of access for companies to the Sovereign Brazil Plan, which aims to support sectors impacted by US tariffs. The initiative reduces requirements related to the impact on exports, facilitating financial support for a larger group of companies. This measure reinforces the State's role in mitigating the effects of international trade tensions.

Impacts and perspectives

This set of news items indicates a Brazilian economic scenario that, despite challenges such as political instability and trade barriers, shows signs of resilience and growth potential, especially with the strengthening of innovative sectors and a favorable environment in the capital market. The continuation of diplomatic negotiations and monetary policy will be crucial to maintaining investor confidence and fostering the sustainable development of startups and other companies.

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