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Brazil strengthens its presence at the largest agricultural technology fair in Europe.
From November 9th to 15th, nine Brazilian companies will participate in Agritechnica 2025 in Hannover, Germany, consolidating the country as a global leader in technological solutions for agribusiness. The event, expected to receive over 430,000 visitors from approximately 130 countries, is the largest trade fair in the sector in Europe.
Brazilian innovations in the spotlight.
The Brazilian pavilion showcases a variety of agricultural machinery and implements, including planters, harvesters, sprayers, and selective spraying systems. One of the most innovative technologies is SaveFarm®, which uses advanced artificial intelligence algorithms to identify weeds with high precision, reducing herbicide use by up to 95%. Currently, the system is already used on more than 200 farms in Brazil and neighboring countries such as Paraguay, Uruguay, and Argentina, with plans for expansion throughout Latin America.
Impacts and relevance
These technologies represent a significant advancement for Brazilian agribusiness, promoting greater productive efficiency and environmental sustainability. The presence of Brazilian companies at Agritechnica reinforces Brazil's role as a leader in agricultural innovation, contributing to the country's economic and technological development.
Other recent technological highlights
- In the field of science and technology, the Ministry of Science, Technology and Innovation (MCTI) announced investments of R$ 35 million to boost digital sovereignty and innovation in artificial intelligence in Piauí, reinforcing its commitment to national technological advancement.
- In the academic field, Engineering Week 2025 at the Congonhas Campus is underway, focusing on innovation, Industry 4.0 and AI, promoting the training of professionals prepared for current technological challenges.
Photo by Luca Bravo on Unsplash
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