Brazil advances in technology through innovation and regulation.

Brazil strengthens technological innovation and regulates digital use by 2026.

Over the past 72 hours, Brazil has made significant progress in the field of technology, both in innovation applied to agribusiness and in the regulation of the use of social networks and artificial intelligence (AI). These developments reflect the growing importance of technology for the country's economic and social development, as well as signaling regulatory and adaptation challenges for companies and users.

Technological innovation in Brazilian agribusiness

Brazil established a strategic presence at Agritechnica 2025, the largest agricultural technology fair in Europe, held in Hannover, Germany, from November 9th to 15th. Nine Brazilian companies presented advanced solutions, including agricultural machinery and intelligent systems using AI for selective spraying, such as the SaveFarm® system, which already reduces herbicide use by up to 95% on more than 200 farms in Latin America.

Furthermore, Globus Electronics, a leader in controllers for large vehicles, highlighted its global presence, exporting to more than 40 countries since 1998, solidifying Brazil's position as a benchmark in agricultural technology.

Regulation of digital use for children and adolescents

The Brazilian government is preparing new regulations for 2026 that raise the recommended minimum age for using social media to 16 and for messaging apps to 12. Interestingly, the age recommendation for AI chatbots has dropped to 14, reflecting a shift in understanding the risks and benefits of these technologies.

This measure, which is part of the so-called Digital ECA (Statute of Children and Adolescents), requires app stores and digital providers to verify the age of users and prevent children and adolescents from accessing inappropriate content. Large companies such as Apple, Google, Microsoft, Meta, and TikTok are paying close attention to the changes, which directly impact their operations in Brazil.

Impacts and challenges

• Brazilian companies They face the challenge of adapting quickly to new digital rules and the demands of the technology market, especially regarding security and privacy.
• Agricultural sector It benefits from technologies that increase productivity and sustainability, reducing the use of chemical inputs and expanding environmental control.
• Digital users They will have greater protection against inappropriate content, but will also need to adapt to age-based access restrictions.

Photo by Ales Nesetril on Unsplash