Brazil boosts more than 370 startups at Web Summit Lisbon 2025
Brazil had a significant presence at Web Summit Lisbon 2025, one of the largest global technology and innovation events, which took place between November 10th and 13th in the Portuguese capital. With a delegation coordinated by ApexBrasil in partnership with Sebrae, the country brought over 370 startups and innovative companies with scalable solutions and potential for international expansion.
Official opening of the Brazil Pavilion
The Brazilian Pavilion was officially inaugurated on November 11th at 3 PM, with the presence of authorities such as Jorge Viana, president of ApexBrasil, and Décio Lima, president of Sebrae. Representatives from the Brazilian government and partner institutions also participated, reinforcing the country's commitment to supporting the internationalization of Brazilian startups.
Impacts and perspectives for the innovation sector
According to Jorge Viana, participation in the Web Summit is one of the main initiatives to expand the international reach of Brazilian startups, promoting innovation and attracting investment. The event offers a platform for networking, partnerships, and access to global markets, which are fundamental for the sustainable growth of these companies.
Global economic context and challenges
While Brazil invests in the internationalization of startups, the global economic landscape presents challenges such as rising inflation in goods, which can affect consumption and disposable income, according to a recent analysis by the XP Advisory Global Allocation Committee. Inflation in services has shown signs of slowing down, but the rise in prices of goods and tariffs continues to worry investors and consumers.
Innovation, sustainability, and digitalization in the public sector.
At COP30, the Ministry of Management and Innovation (MGI) launched the Rural Environmental Registry (CAR) as Brazil's first Digital Public Asset, highlighting the importance of technology combined with sustainability and social justice. The Brazilian government has invested in public digital infrastructures, such as GOV.BR and PIX, which have already generated savings of approximately R$$ 8 billion and more than 1.7 billion data shares since 2023.
What changes for Brazil
- Strengthening Brazil's presence in the global technology and innovation market.
- Expanding investment opportunities and international partnerships for startups.
- Global economic challenges that require adaptive strategies to maintain growth.
- Integrating digital innovation with sustainability policies and public governance.
Photo by Mario Gogh on Unsplash
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