Brazil reinforces its leadership in innovation at global events.

Strategic Brazilian presence marks international innovation week.

Brazil consolidated its position as a hub for technological innovation during the week of November 10-12, with significant participation in international and national events. More than 300 Brazilian startups were present at Web Summit 2025 in Lisbon, while the country launched digital initiatives at COP30 and reinforced its leadership in agricultural technology and insurance.

Web Summit: From enthusiasm to international consolidation

The Brazilian delegation at Web Summit 2025 marked a shift in posture. According to experts, Brazil has moved beyond simply observing and has arrived with a structured presence, clear objectives, and a focus on real expansion. ApexBrasil coordinated a delegation of 250 startups, while Atlantic Hub brought more participants than in the first edition of the event.

The maturation of the Brazilian ecosystem is reflected in concrete numbers. Companies like Ultracom, specializing in technology outsourcing, have already consolidated operations in Portugal. The Priority Institute, a Rio de Janeiro-based clinic focused on children with special needs, has opened a pilot operation in the European country. These initiatives demonstrate that internationalization has ceased to be an aspiration and has become a reality.

Brazilian startups have generated nearly R$$ 94 million in business at Web Summit in recent years. Today, Brazil ranks among the top five innovation ecosystems represented at the event, alongside the United Kingdom, Germany, and the United States.

Tourism and sustainability in focus.

Embratur took eight tourism startups to the Web Summit, selected through the innovation programs “Destino Futuro” and “Pré-AceleraTur”. The companies Bebook, Dexcap (Ribus), Compensai Sustentabilidade and Bio Fábrica de Corais presented solutions focused on sustainability, data and new tourism experiences.

More than 501 of the selected startups are led by women, and all Brazilian regions are represented, with a particular emphasis on the North and Northeast. According to Décio Lima, president of Sebrae, Brazilian creativity is unique and the tourism sector is undergoing accelerated digital transformation.

CAR as a digital public good marks COP30

At COP30, the Ministry of Management and Innovation (MGI) launched the Rural Environmental Registry (CAR) as Brazil's first Digital Public Asset. The initiative is part of the Solutions Acceleration Plan (PAS) in Digital Public Infrastructures, led by Brazil in partnership with Norway, India, Co-Develop and DPGA.

The plan proposes the sharing of public technologies between countries in an open format, fostering an international ecosystem of collaborative innovation. Minister Esther Dweck highlighted that well-designed technologies reduce costs, increase efficiency, and improve people's lives, uniting innovation, sustainability, and social justice.

Agricultural technology and artificial intelligence

Brazil also strengthened its presence at Agritechnica 2025, the largest agricultural technology fair in Europe. Nine Brazilian companies presented innovative solutions, including SaveFarm®, which uses advanced artificial intelligence algorithms to accurately identify weeds.

The solution revolutionizes crop management through selective spraying, reducing herbicide use by up to 95%. The system is already part of the routine of more than 200 farms in Brazil, Paraguay, Uruguay, and Argentina, with plans for expansion throughout Latin America.

Insurance and customer experience

At CQCS Inovação 2025, held in São Paulo on November 11th and 12th, companies like Europ Assistance Brasil reinforced their commitment to digital transformation. Their constant investment in technology aims to guarantee an agile, efficient, and personalized experience for clients, anticipating needs and offering tailor-made solutions.

What changes

The week of events reaffirms Brazil as a protagonist of global innovation. It's not just about presence at international trade fairs, but about Brazilian companies generating real impact, mobilizing significant resources, and leading initiatives that transform entire sectors. The shift in mindset of the Brazilian entrepreneur—from observer to agent of transformation—marks a new cycle of technological and economic development.

Photo by Jin-Woo Lee on Unsplash