Technology and innovation in focus this week.

Technology and innovation in focus this week.

Last week, Brazil witnessed significant technological advancements, notably new regulations for the use of AI, innovations in agribusiness, and debates about the role of science in sustainability.

New rules for the use of AI and social networks.

In 2026, Brazil will require a minimum age for the use of social media and artificial intelligence. According to the Ministry of Justice and Public Security (MJSP), messaging apps will be recommended for users from age 12, social media from age 16, and AI chatbots from age 13.³. These changes are part of the Digital ECA (Brazilian Statute for Children and Adolescents), which comes into effect on March 17, 2026, and requires platforms to verify the age of users to ensure the safety of children and adolescents.³.

Brazil highlights innovation in agribusiness.

Nine Brazilian companies participated in Agritechnica 2025, the largest agricultural technology fair in Europe, in Hanover, Germany.⁶. The event brought together more than 430,000 visitors from around 130 countries and consolidated Brazil as a global leader in solutions for agribusiness.⁶. The companies showcased cutting-edge agricultural machinery and implements, including planters, harvesters, and selective spraying systems.⁶.

AI and sustainability at COP30

At COP30, held in Belém, experts debated the role of technology and artificial intelligence in sustainability.⁴⁵. The Minister of Science, Technology and Innovation, Luciana Santos, stated that "any decarbonization agenda necessarily involves science, technology and innovation."“⁵. AI systems are being used to help farmers better manage soil and water conditions, with data processed in real time through apps.⁴.

Impacts and perspectives

• The new rules for the use of AI and social media aim to protect children and adolescents, but may limit access to educational tools.³.
• Brazil's participation in Agritechnica 2025 strengthens the country's image as a global supplier of agricultural technology.⁶.
• The use of AI in agriculture can increase productivity and help with adaptation to climate change.⁴.

Photo by Luca Bravo on Unsplash