Brazil advances in technology and business in 2025.

Brazil advances in technology and business in 2025.

Brazil continues to consolidate its position as a regional leader in technology and innovation, with mega-projects, competitive salaries, and expanding startup ecosystems. In recent days, significant events have reinforced the country's leading role on the global stage.

Pecém Data Center: a new digital hub in the Northeast.

Ceará is poised to become a new technology hub in Latin America with the construction of the Pecém Data Center, a project by Omnia (controlled by Pátria Investimentos) in partnership with Casa dos Ventos. The projected investment is up to US$2 billion, making the venture the first in Brazil focused exclusively on exporting digital services. TikTok has already been confirmed as its main client, which should attract other giants in the sector to the country.¹.

Brazil leads in tech salaries in Latin America.

According to Deel's "The State of Global Compensation 2025" report, Brazilian engineers and data scientists earn an average of US$67,000 per year (approximately R$358,900 annually). This surpasses Mexico (US$48,000) and Argentina (US$42,000), solidifying Brazil's position as the regional leader in compensation for technology professionals.⁴.

Web Summit Lisbon: the strength of Brazilian startups

Brazil sent a delegation of over 370 startups and innovative companies to Web Summit Lisbon 2025, one of the largest global technology events. The Northeast region, home to approximately 24.71% of the country's startups, stood out with 35 companies selected by ApexBrasil. The country is now a benchmark for innovation in Latin America, with scalable solutions that attract the interest of international investors.^2,3.

Expofavela Paraíba: promoting social entrepreneurship

In Paraíba, the state government awarded 20 entrepreneurs at Expo Favela Innovation 2025 with investments exceeding R$1 million. The top five winners each received R$50,000, and the remaining winners received R$40,000, in addition to mentoring and training. The program has already invested over R$2 million in community initiatives since 2023, generating income, employment, and self-esteem.⁷.

New digital paradigm: CAR as a Digital Public Asset

At COP30, the Ministry of Management and Innovation launched the Rural Environmental Registry (CAR) as the first Brazilian Digital Public Good, internationally recognized by the Digital Public Goods Alliance. This initiative reinforces the country's commitment to innovation, sustainability, and social justice, integrating technology and climate action.⁶.

Impacts and trends for 2025

The Pecém Data Center is expected to attract foreign investment and generate thousands of direct and indirect jobs.
The average salary in the technology sector in Brazil reinforces the country's attractiveness to talent and companies in the field.
The growth of the startup ecosystem, especially in the Northeast, demonstrates the decentralization of innovation in the country.
– Programs promoting social entrepreneurship expand opportunities for marginalized communities.
The adoption of digital public goods strengthens governance and sustainability in the public sector.

Photo by Marvin Meyer on Unsplash