Brazil advances in AI while the tech market struggles.

The week marks advances in artificial intelligence and innovation, but the economy slows down.

Brazil is experiencing a contradictory moment in technology. While the country consolidates its global position in innovation with a record delegation at the Web Summit Lisbon 2025 and prepares one of the five most powerful AI supercomputers in the world, the Brazilian economy is slowing down and concerns about the global technology sector are resurfacing in financial markets.

AI supercomputer reinforces digital sovereignty.

The federal government has confirmed that Brazil will have one of the five most powerful artificial intelligence supercomputers in the world, aimed at strengthening data security and digital sovereignty. This initiative is part of the Brazilian Artificial Intelligence Plan, which foresees investments of up to R$23 billion by 2028. This is one of the country's most ambitious actions to consolidate its technological position.

Brazilian innovation gaining international recognition.

Brazil arrived at Web Summit Lisbon 2025 with a delegation of over 370 startups and companies, reinforcing its presence as a leading player in global innovation. Furthermore, the country is preparing to launch its first national satellite, the 100%, by the end of November, developed by UFSC to monitor the climate. These milestones demonstrate continuous investment in digital solutions and sustainability.

The Digital Week in Santos, held between November 13th and 14th, brought together more than 100 speakers, including the CEO of WhatsApp, with free admission. The event consolidated the country's digital transformation agenda.

Economy slows down and global concerns resurface.

While innovation advances, the macroeconomic scenario presents warning signs. The Ministry of Finance has revised its projections downwards: GDP is expected to grow by 2.21% of the total GDP per quarter (TP3) in 2025 (compared to the previously projected 2.31% of the TP3), and industry is expected to grow by only 1.31% of the TP3 (revised from 1.41% of the TP3). The IPCA (Brazilian consumer price index) was adjusted from 4.81% of the TP3 to 4.61%.

In global markets, the S&P 500 and Nasdaq traded mixed this week, with renewed concerns about the overvaluation of technology stocks. This context also affects the Brazilian startup and technology market, marked by global economic challenges.

Consumer market heated up by promotions

Despite macroeconomic challenges, the technology retail sector remains active. The 11.11 campaign on Mercado Livre offered flash sales on smartphones and smart TVs, notably the Galaxy A16 5G and Motorola Edge 50 Neo with discounts exceeding 50%. The Galaxy S24 FE continues to be a highlight, offering seven years of software updates.

Government changes rules for digital surveillance.

The Lula government restricted Anatel's role in the Digital Statute and transferred power to ANPD (National Data Protection Authority), generating debate over who will oversee big tech companies. This change reflects the reorganization of Brazilian digital governance in a context of the growing importance of technological platforms.

Photo by Igor Omilaev on Unsplash