Business, technology and startups: what drives Brazil

Business, technology and startups: what drives Brazil today

Last week, the business, technology, and startup landscape in Brazil was marked by regulatory advancements, market movements, and entrepreneurial initiatives that could shape the future of the digital and green economy.

Stock market up and interest rates on the agenda.

The Ibovespa reached a new historical record this Monday (10), closing above 155 thousand points, with an increase of 0.77% in the session. The Brazilian stock exchange has accumulated 14 consecutive increases and already totals 29.08% of appreciation in 2025, the highest since 2019.¹. The boost came from shares of oil companies, mining companies and banks, while the dollar retreated to R$ 5.307, down 0.55% on the day.

Investors are closely awaiting the minutes of the Copom meeting, which will be released this Tuesday (11), and the October inflation data. If inflation comes in below expectations, there is an expectation that the Central Bank will start reducing the Selic rate as early as January, which could further boost investments in the stock market.¹.

Sovereign Brazil Plan expands support for businesses.

The federal government has expanded access for companies to the Sovereign Brazil Plan, a support program for companies affected by tariffs imposed by the United States. The new decree reduced the minimum impact on exports required to apply for financing from 5% to 1%, and also broadened the sectoral scope to include suppliers.⁶.

Negotiations between Brazil and the US are ongoing, with Foreign Minister Mauro Vieira meeting with US Secretary of State Marco Rubio to discuss trade tariffs. Brazil has already sent a formal proposal to the US, seeking to balance the negotiations with measures to support the productive sector.⁶.

Companies are mobilizing for decarbonization.

The UN Global Compact in Brazil mobilized more than 130 companies for collective decarbonization actions, focusing on climate mitigation and innovation. During COP30, results of the Net Zero Ambition Movement were presented, with companies such as Natura, Axia Energia, and C6Bank committed to reducing greenhouse gas emissions.⁵.

A groundbreaking report, led by Scania and produced by the Biofuels and Electrics HUB, outlined technological pathways to promote low-carbon transportation, with the participation of over 80 companies from the logistics, energy, infrastructure, and technology sectors, which together represent approximately 151% of the national GDP.⁵.

Startups and the crypto economy are on the agenda.

Bradesco and Itaú have filed a lawsuit to block the Central Bank's regulation of the crypto economy, arguing that the initiative could harm competition and innovation in the financial sector.². The debate over cryptocurrency regulation is gaining momentum in Brazil, with the Central Bank seeking to balance legal certainty and the encouragement of innovation.

Impacts and perspectives

• The stock market rally and expectations of falling interest rates could attract more investors to the capital market.
• Expanding the Sovereign Brazil Plan could help companies overcome the impacts of external tariffs.
• Business mobilization for decarbonization can accelerate the energy transition and attract green investments.
• Debate on the regulation of the crypto economy could define the future of financial innovation in Brazil.

Photo by Microsoft 365 on Unsplash