Brazil accelerates 13% in technology with web startups.

Robust growth in the technology sector in 2025

The Information Technology (IT) sector in Brazil is projected to grow by 131% by 2025, surpassing developed countries such as the United States and the Latin American average, according to a recent study by the consulting firm IDC. This growth is driven by investments in cloud infrastructure, artificial intelligence (AI), cybersecurity, and corporate process automation, with a strong impact on sectors such as healthcare, education, and finance.

Challenges and opportunities in the job market

Despite the positive outlook, growth faces challenges, especially the shortage of qualified professionals. Brasscom estimates that Brazil needs to train around 160,000 IT specialists annually, but the current supply is just over 50,000, which could limit the pace of expansion if there are no effective public and private policies for training.

Furthermore, the Brazilian market stands out in Latin America for the high salaries of technology professionals, especially engineers and data scientists, who receive an average of US$67,000 per year. However, an internal salary disparity persists, with professionals in sales, marketing, product, and design earning less compared to global standards. The prevalence of freelance work, which represents 841% of technology contracts, brings agility to companies, but also risks of precarious employment.

Brazilian startups gain international recognition.

This week, the São Paulo state government promoted the internationalization of ten São Paulo-based startups at the Web Summit Lisbon, one of the world's largest technology events, bringing together more than 70,000 participants and global leaders. The SP Global Tech program, from the Secretariat of Science, Technology and Innovation, in partnership with InvestSP, seeks to expand the presence of these startups in international markets, especially in the areas of AI, fintech, digital marketing, sustainability, and venture capital.

Meanwhile, the startup Dynadok participated in the Mission 4CIO 2025 event in Porto de Galinhas (PE), connecting with more than 70 foreign companies to expand its operations in the American IT market in 2026.

Innovation in anti-fraud and artificial intelligence.

One standout in the sector is Credify, a leading Brazilian data and anti-fraud platform, which is evolving its system to incorporate artificial intelligence into automated decision-making, increasing efficiency and security in financial operations.

Socio-environmental impact and sustainable financing

At COP30 in Belém, Brazil presented the Impacta Brasil Portal, a virtual showcase connecting investors to 351 businesses with a positive socio-environmental impact, reinforcing the country's commitment to climate innovation and sustainability. Finep also highlighted its role in financing clean technologies and the bioindustry.

Perspectives and debates

The rapid growth of the technology sector in Brazil reinforces the country's position as an emerging global hub, but highlights the urgent need to expand talent development and ensure fair working conditions to prevent precarious employment. The internationalization of startups opens opportunities for innovation and competitiveness, but also requires solid strategies to face global competition.

The debate on technological inclusion, wage diversity, and economic sustainability in the sector should be broadened, considering that technology is a decisive driver for the future of the Brazilian economy.

Photo by Luca Bravo on Unsplash