Brazilian delegation attends largest global technology event.
Brazil arrived at Web Summit Lisbon 2025 with a delegation of over 370 startups and innovative companies from all regions of the country. The event, held from November 10th to 13th in the Portuguese capital, brings together more than 70,000 people and is considered one of the largest global gatherings for technology and innovation.
Brazilian participation was coordinated by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) in partnership with the Brazilian Micro and Small Business Support Service (Sebrae). The Brazil Pavilion was inaugurated on November 11th at 3 pm by presidents Jorge Viana (ApexBrasil) and Décio Lima (Sebrae), with the presence of authorities such as the Brazilian ambassador to Portugal, Raimundo Carreiro.
Focus on internationalization and scalability.
Brazilian companies are showcasing scalable solutions with the potential for international expansion. According to Jorge Viana, president of ApexBrasil, this participation reaffirms the agency's commitment to supporting the internationalization of national startups. "ApexBrasil maintains its commitment to supporting the internationalization of Brazilian startups, and the Web Summit is one of the main initiatives to achieve this goal," he emphasized.
The delegation represents the diversity of the Brazilian innovation ecosystem, with companies from different sectors and regions, seeking to connect with international investors, partners, and clients.
Innovation in public technology marks Brazil's presence.
While private startups are gaining ground in Lisbon, Brazil is also advancing in the modernization of its public digital infrastructures. At COP30, the Ministry of Management and Innovation in Public Services (MGI) launched the Rural Environmental Registry (CAR) as the first Brazilian Digital Public Asset.
CAR recognized internationally
The CAR (Rural Environmental Registry) has been included in the international catalog of the Digital Public Goods Alliance (DPGA), a global network that brings together open digital solutions with the potential to generate impact on the Sustainable Development Goals. This initiative marks the recognition of a Brazilian public technology as a global benchmark.
The Minister of Management, Esther Dweck, emphasized that technology must go hand in hand with sustainability and social justice. "Technology must go hand in hand with sustainability and a commitment to social justice. Climate action strategies need to incorporate the potential of technology to address challenges fairly and effectively," she stated.
Digital transformation in public administration
The MGI also participated in the XXX International Congress of CLAD in Asunción, Paraguay, presenting advancements in the modernization of the State. The Extraordinary Secretary for State Transformation, Francisco Gaetani, highlighted that the agenda is structured around three axes: People Management, Digital Transformation, and Public Organizations.
Gaetani emphasized that transforming the state is a collective task. "Democracy depends on a state that delivers," he stated, stressing that the future of public administration demands engagement and a sense of purpose.
Photo by Mathias Reding on Unsplash
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