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CES 2025: Advances in artificial intelligence are a global highlight.
At the world's largest technology fair, CES 2025, recently held, Nvidia made a significant impact by highlighting what it called the "new era" of artificial intelligence (AI). The event showcased significant advances in robotics, with launches such as robot vacuum cleaners with built-in mini-fridges, glasses with integrated screens, and technologies for instant cell phone charging.
Impacts of AI on the market and the consumer.
A key finding presented at the trade show indicates that 711% of consumers still cannot differentiate between machine-based and human-based interactions in online shopping, demonstrating the increasing sophistication of AI in retail. This transformation has the potential to profoundly reshape commercial relationships, increasing efficiency and personalization, but also raises questions about transparency and customer experience.
Nvidia's leading role and billion-dollar investments
Nvidia, a leader in the artificial intelligence segment, announced plans to invest up to US$$ 65 billion by 2025 in data centers and AI technology, reinforcing its central role in this technological revolution. This significant financial move signals that the sector is expanding rapidly, with Brazil among the countries that currently use AI the most.
Environmental and technological challenges
Despite the advancements, the growth of AI also brings challenges. The energy consumption required to keep data centers running, especially for cooling the chips, is high and demands innovative sustainability solutions. Experts point out that the heat generated by these systems is so intense that the use of conventional air conditioning is insufficient, requiring cooling systems based on cold water.
Expectations for the near future
The year 2025 is projected to be the year of 5G consolidation in Brazil, which should further boost connectivity and the application of technologies such as AI in various areas, including industry, retail, and urban mobility.
Photo by Igor Omilaev on Unsplash
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