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Brazil showcases its strength in innovation at Web Summit Lisbon 2025.
Brazil had a significant presence at the Web Summit Lisbon 2025, held between November 11th and 13th, with a delegation of nearly 400 startups and innovative companies operating in sectors such as green technology, artificial intelligence, digital health, agritech, fintech, creative industries, and sustainability.
The event, which featured 869 speakers, promoted panels, mentoring sessions, pitch sessions, and strategic meetings, connecting various global innovation ecosystems. Brazil's prominence was highlighted by the leading role of national startups and the launch of the Startup Incubation Program in Portugal, announced by ApexBrasil in Lisbon.
Key sectors and international expansion
Among the main trends presented by Brazilian startups were artificial intelligence and machine learning solutions, healthtech, fintech, and sustainable technologies. Capyba Software, a company from Pernambuco with over ten years in the market, presented its Alffaia software, focused on measuring the productivity of technical and software development teams. The company already has clients in eight countries and recently expanded its operations in Portugal, using the Web Summit as a platform to validate products, generate strategic connections, and attract investment.
Impact and perspectives
According to Jorge Viana, president of ApexBrasil, Brazilian participation reinforces the country as a hub for sustainable technological solutions with high internationalization potential. Maria Paula Velloso, Industry and Services Manager at ApexBrasil, highlighted the success of the national participation in the event, which strengthens Brazil's image in the global innovation landscape.
What changes for Brazil?
- Strengthening Brazil's image as a sustainable technology hub.
- Increased investment opportunities and international partnerships for Brazilian startups.
- Expansion of the global reach of national companies, especially in markets such as Portugal.
- Encouraging innovation in sectors that are strategic for economic and social development.
Photo by Skye Studios on Unsplash
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