{"id":2089,"date":"2025-11-17T02:38:02","date_gmt":"2025-11-17T05:38:02","guid":{"rendered":"https:\/\/www.pulseq.com.br\/brasil-deve-ter-recorde-de-r-1334-bi-no-e-commerce\/"},"modified":"2025-11-20T03:12:20","modified_gmt":"2025-11-20T06:12:20","slug":"brazil-is-expected-to-see-a-record-r1-334-billion-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.pulseq.com.br\/en\/brazil-is-expected-to-see-a-record-r1-334-billion-in-e-commerce\/","title":{"rendered":"Brazil is expected to have a record R$ of 13.34 billion in e-commerce."},"content":{"rendered":"<div class=\"pulseq-podcast\" style=\"margin-top:80px\">\n<p><strong>Podcast about the subject<\/strong> Listen on <a href=\"https:\/\/open.spotify.com\/show\/3tQwvrtFgKqlILQ2MTjFUu?si=3259dfe6eece43e4\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/p>\n<p><audio controls preload=\"metadata\" src=\"https:\/\/www.pulseq.com.br\/wp-content\/uploads\/2025\/11\/pulseq-podcast-2089.wav\"><\/audio><\/div>\n<h2>Black Friday 2025 is expected to reach record revenue in Brazil.<\/h2>\n<p>Black Friday 2025 is expected to become the biggest in the history of Brazilian e-commerce, with an estimated revenue of R$13.34 billion. This value represents significant growth compared to previous years, consolidating the date as one of the main drivers of digital retail in the country.<\/p>\n<h3>Economic impacts and consumer behavior<\/h3>\n<p>The projected increase for 2025 reflects the expansion of internet access and greater consumer confidence in online shopping, as well as the diversification of offers and payment methods. This trend contributes to the creation of temporary jobs and stimulates investment in logistics and technology by retail companies.<\/p>\n<p>Experts emphasize that the growth of e-commerce also puts pressure on companies to improve the user experience, particularly regarding delivery times and transaction security.<\/p>\n<h3>Key sectors and technology<\/h3>\n<p>Among the sectors that benefit the most are electronics, fashion, and home products. Black Friday also stimulates the adoption of technologies, such as artificial intelligence for personalizing offers and logistical automation, which are becoming increasingly essential for sales success.<\/p>\n<h3>What to expect for the future<\/h3>\n<p>With its continued growth trend, Black Friday strengthens the digital retail landscape in Brazil, driving constant innovation and improvements in consumer protection policies.<\/p>\n<p class=\"pulseq-ai-image-credit\"><small>Photo by CardMapr.nl on Unsplash<\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>Black Friday 2025 is expected to reach record revenue in Brazil. Black Friday 2025 is projected to become the biggest in the history of Brazilian e-commerce, with an estimated revenue of R$13.34 billion. This value represents significant growth\u2026<\/p>","protected":false},"author":0,"featured_media":2090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow74DeCw:productID":"","footnotes":""},"categories":[102],"tags":[503,35,504,27,505],"class_list":{"0":"post-2089","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia","8":"tag-black-friday","9":"tag-brasil","10":"tag-e-commerce","11":"tag-tecnologia","12":"tag-varejo-digital"},"_links":{"self":[{"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/posts\/2089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/comments?post=2089"}],"version-history":[{"count":2,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/posts\/2089\/revisions"}],"predecessor-version":[{"id":2423,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/posts\/2089\/revisions\/2423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/media\/2090"}],"wp:attachment":[{"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/media?parent=2089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/categories?post=2089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/tags?post=2089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}