{"id":1438,"date":"2025-11-13T21:29:48","date_gmt":"2025-11-14T00:29:48","guid":{"rendered":"https:\/\/www.pulseq.com.br\/startups-e-tecnologia-impulsionam-negocios-em-alta\/"},"modified":"2025-11-28T03:31:01","modified_gmt":"2025-11-28T06:31:01","slug":"startups-and-technology-are-driving-booming-businesses","status":"publish","type":"post","link":"https:\/\/www.pulseq.com.br\/en\/startups-and-technology-are-driving-booming-businesses\/","title":{"rendered":"Startups and technology are driving booming businesses."},"content":{"rendered":"
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Podcast about the subject<\/strong> Listen on Spotify<\/a><\/p>\n

Brazilian market booming, driven by technology and startups.<\/h2>\n

The Brazilian financial market continues on a positive streak, with the Ibovespa index reaching 155,257 points, up 0.77% this Monday (10), totaling 14 consecutive increases \u2014 the highest pace since 1994. The performance is driven by strategic sectors such as oil companies, mining companies, banks and, especially, companies linked to technology and digital retail, including rapidly growing startups.<\/p>\n

Economic and technological context<\/h3>\n

The favorable economic scenario reflects the expectation of a drop in official inflation (IPCA) in October, which could open up space for cuts in the Selic rate as early as January 2026, according to analysts. Lower interest rates stimulate investments in stocks and foster an environment for startups and technology companies, which depend on capital for expansion and innovation.<\/p>\n

Furthermore, the Sovereign Brazil Plan, recently expanded by the federal government, has facilitated access to financing for companies impacted by international tariffs, especially in the context of negotiations with the United States to reduce tariffs on Brazilian products. This measure directly benefits startups and exporting technology companies that face trade barriers.<\/p>\n

Impacts on retail and the technology sector<\/h3>\n

The Brazilian tertiary sector, which includes commerce and services, showed its eighth consecutive increase, sustained by strong sales in digital retail. The Black November phenomenon, an extension of Black Friday, has boosted online sales and driven companies like Mercado Livre and Raia, highlighted by XP Investimentos as key players in adapting to digital consumption.<\/p>\n

XP experts emphasize that, although there are signs of a slowdown in in-person consumption, digital transformation and the strengthening of startups are offsetting losses, creating new business opportunities and fostering innovation.<\/p>\n

Debate and perspectives<\/h3>\n

The growth of startups and technology in Brazil raises debates about the role of the State in providing adequate financial and regulatory support, especially in a global scenario of economic uncertainty. The expansion of the Sovereign Brazil Plan and negotiations for tariff reductions are important steps, but experts warn of the need for long-term policies that guarantee the sector's competitiveness and sustainability.<\/p>\n

Another point under discussion is the impact of the new cryptocurrency regulation, which may affect financial technology (fintech) startups, bringing challenges and opportunities that require attention from the market and the government.<\/p>\n

Photo by Microsoft 365 on Unsplash<\/small><\/p>","protected":false},"excerpt":{"rendered":"

Brazilian market on the rise driven by technology and startups. The Brazilian financial market continues on a positive streak, with the Ibovespa index reaching 155,257 points, up 0.77% this Monday (10), totaling 14 consecutive increases \u2014 the highest\u2026<\/p>","protected":false},"author":0,"featured_media":1439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow74DeCw:productID":"","footnotes":""},"categories":[109],"tags":[94,44,49,29,27],"class_list":["post-1438","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigos","tag-economia-brasileira","tag-mercado-financeiro","tag-negocios","tag-startups","tag-tecnologia"],"_links":{"self":[{"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/posts\/1438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/comments?post=1438"}],"version-history":[{"count":2,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/posts\/1438\/revisions"}],"predecessor-version":[{"id":2929,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/posts\/1438\/revisions\/2929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/media\/1439"}],"wp:attachment":[{"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/media?parent=1438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/categories?post=1438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulseq.com.br\/en\/wp-json\/wp\/v2\/tags?post=1438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}